Climate Stories: Vantage Point
Dates: Fall Semester 2022
Brand: Vantage Point (in-class student project)
Role: Experience Designer
Team: Erica Mendel, Copywriter; Michael Shea, Copywriter; Shaunda Lambert, Strategist; Grace Hudson, Art Director; Andrew Krysinski, Creative Brand Manager
Info: Defining new chain of command and get the real story from climate change refugees.
Background:
01.) By 2070, at least four million Americans could find themselves at the fringes, living in climates or environments that have become incompatible with survival.
02.)Black, Brown, Asian, and low-income Americans will likely have the hardest time adjusting (financially, resource-wise) to the onslaught of climate change and migration. These are the folks (very generally) that need the most support.
03.)From Rising Sea Levels to Wildfires, Americans coast to coast people will be impacted by the effects of climate change, living in systems where support is inadequate.
Insight: Climate change displacement is a reality that affects many Americans. However, there are two distinct groups: those who have been displaced by climate change, and those who are aware of climate change but have not personally experienced its effects, including displacement.
Challenge: How might we highlight the realities of climate change refugees and get them help they need?
Solution
Vantage Point: an online platform that shares real-time stories of climate emergencies to support those affected, one narrative at a time. Live Prototype.
Wireframe
Final Designs
Homepage Design
The homepage design leads with compelling imagery to reflect the urgency displacement
Feature: Story Post Feature
On the homepage, I created a story post scroll to allow folks to find up-to-date climate stories and information.
Feature: Live Reports
Showcase live reports of people directly affected by ongoing climate/weather emergencies.
Each color code represents the different statuses a climate migrant may face.
Evacuated
Evacuated & Safe
Recovered & Relocated (Climate Migrant)
Features continued