Climate Stories
TEAM: Erica mendel, Copywriter; Michael Shea, Copywriter; Shaunda Lambert, Strategist; Jemimah Ekeh, Experience Designer; Grace Hudson, Art Director; Andrew Krysinski, Creative Brand Manager
expertise
social impact
uX Design
2023
Background
01
By 2070, at least four million Americans could find themselves at the fringes, living in climates or environments that have become incompatible with survival.
02
Black, Brown, Asian, and low-income Americans will likely have the hardest time adjusting (financially, resource-wise) to the onslaught of climate change and migration. These are the folks (very generally) that need the most support.
03
From Rising Sea Levels to Wildfires, Americans coast to coast people will be impacted by the effects of climate change, living in systems where support is inadequate.
Insight
Challenge
Solution
Vantage Point shares real-time stories of climate emergencies to support those affected, one narrative at a time. Live Prototype.
Anatomy of the solution
Key Audience:
Emerging Climate Change Refugees: People who have or are currently experiencing climate change displacement who would like to share their experiences and possibly get the help they need.
The Climate Observer: These are informed observers of climate change however they are not aware that climate change displacement is happening closer to home. When informed, they are ready to help out in the best way possible.
The homepage design leads with compelling imagery to reflect the urgency displacement.
The homepage design leads with compelling imagery to reflect the urgency displacement.
FOCUS: Story Post Feature
On the homepage, I created a story post scroll to allow folks to find up-to-date climate stories and information.
Focus: Live Reports
Evacuated
Evacuated & Safe
Recovered & Relocated (Climate Migrant)
I designed the map mimicking a live radio station similar to NTS Live Radio.
Features of this design is the inclusion of red signals, allowing users to hear live reports from folks currently experience climate displacement.
The Climate Stories Section allow former or current climate migrants to share their stories.
In addition this section allows folks who are now becoming informed about the climate migrant experiences to directly connect climate migrants in need of support.
Each story features a giving circle "NEEDS" section to help migrants get resources they need.
As climate change continues to impact communities around the world and in our backyard.
Aftermath the Game
PROOF OF CONCEPT
Notes on branding design: each color is inspired by the levels of intensity from a heat map. Bold fonts allow for clarity in messaging.
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